Selvarey Rum is a US-based rum brand whose rums are distilled in Pes?, Panama by Master Blender Francisco "Don Pancho" Fernandez in four antique copper column stills.[2] The brand name "translates loosely from ish to 'king of the jungle' (Selva-Rey)" and "is a nod to Fernandez carving his distillery and sugarcane fields out of the Panamanian wilderness, with the label's gorilla signifying jungle regality."[3] Selvarey is distributed by Southern Wine & Spirits.Annual Revenue TBD Selvarey Rum is a US-based rum brand whose rums are distilled in Pes?, Panama by Master Blender Francisco "Don Pancho" Fernandez in four antique copper column stills.[2]The brand name "translates loosely from ish to 'king of the jungle' (Selva-Rey)" and "is a nod to Fernandez carving his distillery and sugarcane fields out of the Panamanian wilderness, with the label's gorilla signifying jungle regality."[3]Selvarey is distributed by Southern Wine & Spirits.