Howdy! Misunderstood is a start-up whiskey company that was started from a kitchen recipe by two childhood friends in NJ. They started with a dream to uproot all perceptions of what whiskey should be and craft a tale of what whiskey can be - creating fun, approachable, and unique whiskeys for everyone.
Misunderstood Whiskey’s flagship whiskey, Ginger Spiced Whiskey, is made with real good whiskey, real good ginger and is proudly bottled in Bardstown, KY! It is a blend of select Bourbon & American whiskey, aged in American oak barrels, & finished with two types of real ginger for an award-winning, refreshingly distinct smooth taste. Misunderstood launched America’s first dairy-free egg nog, Misunderstood Oat Nog, in 2022 and achieved instant success. It is the fastest growing product in the category according to Nielsen’s.
Misunderstood is now a multi-award winning brand that is embraced by customers in over 30 states and three countries. There is incredibly exciting innovation under development and the company is expanding its team to support brand growth.