Honestly, when we began our journey in the spirits industry, we didn’t know what to name the company. We knew we wanted to do things differently, we knew we wanted to create incredible spirits, but we just couldn’t land on a name that felt like it represented the essence of our aspirations.
Our goal was to inspire others to believe in themselves, follow their curiosity, cast out doubt, and do things their way. This isn’t easy, but beyond fear and uncertainty is where you discover more.
You know that feeling when you discover something incredible? Something that you didn’t know you could do, that you didn’t know existed, that you just want to bask in the awe of just how special it is? That feeling is everything. It’s the inspiration for all we do.
On a trip to Glacier National Park, while hiking the Highline Trail, the name came to us. The mountains and infinite sky left us awestruck, filled with inspiration and beauty. In that very moment, steeped in that feeling, Highline Spirits was born.