Blue Run Spirits is a new kind of spirits company, creating a unique luxury proposition by tapping into the deep heritage and craft that makes a truly great whiskey, then elevating it through a modern design and marketing lens to reach a younger, broader and more diverse whiskey drinker. The company's founders include a Nike designer, the first director-level employee at Facebook, a hospitality executive, a political advisor, and a philanthropist - all huge whiskey fans and individuals who acutely understand how to build demand and buzz for a contemporary consumer product. They are backed by a team of advisors including Nike marketing experts; the Campari communications veteran behind Wild Turkey and the Aperol Spritz; a former spirits distributor; and others with deep industry experience. The Blue Run name is a nod to one of our founder's upbringing in Georgetown, KY.